It is important for any enterprise operating in today’s highly competitive market environment to know what drives a consumer to make his/her purchase.
Purchasing decisions are not always rational and therefore buying decisions involve emotions, social relations, and psychological factors. Here is how it looks in detail: A closer look at the factors that influence purchasing behavior and how brands can take advantage of the same.
Emotional Triggers Emotions
A very central position in the buying decision process/Behavioural decisions. It’s not the requirement of a certain product, rather it’s the experiences that are associated with it that lead people to purchase it. For instance, luxury products usually guarantee consumers’ desire to impress others or gain prestige.
On the other hand, sustainable products might be interesting for consumers who want to feel good or feel that they help to contribute to the betterment of society. Culturally, organizations that can emotionally engage customers should aim to build better and longer-lasting bonds.
